Brand
Positioning, naming, identity systems and the creative direction that makes a brand recognisable.
Brands, experiences & culture,
built in Belgrade.
Built in Belgrade. Connected internationally.
Growing brands through culture, strategy and craft.
Nine years inside Belgrade's culture, with the standards global brands expect. A small, senior team that carries a brief from the first idea to the night it ships, then keeps it working.
About the studioSix ways we help brands grow
9+
Years in Belgrade culture
From a city magazine to a full creative studio.
3
Cities in the work
Belgrade, Zürich and Berlin, with clients across Europe and the USA.
15
Projects in the portfolio
Client work, owned brands and founder-led events.
We help brands grow, from Belgrade.
Services
A small, senior team across strategy, brand, content, digital and events. One roof, one brief, from the first idea to launch.
How we work
Three phases, one team. Fixed phases, fixed numbers, no surprises.
01
Idea
Strategy, concept and creative direction. What the thing is and why it matters.
02
Create
Identity, space, product and digital. We design and build it.
03
Activate
Launch, events, community and partnerships. We put it in front of people.
Small, senior teams that carry a brief from the first idea to the night it ships, then keep it working.
Start a project
Start a projectHave a project like this in mind?
Tell us what you're building. We read it and reply within two working days.
Not everything is public
Ask us for the rest.
Some of the work stays off the site. Send a line and we'll share it privately.
Selected work15
Sneaker launches, retail relaunches, restaurant branding, owned events, live platforms and 3D worlds. Each one a story of culture, craft and results.
Belgrade · Zürich · Berlin · Hamburg · Luzern · US
Start a project
Start a projectHave a project like this in mind?
Tell us what you're building. We read it and reply within two working days.
Not everything is public
Ask us for the rest.
Some of the work stays off the site. Send a line and we'll share it privately.
Where Belgradeculture meetsglobal standards.
RUN BGD started as a platform for the culture Belgrade doesn't put on postcards. Producing our own content and events led to producing it for other brands too. That's the agency.
Scroll ↓Of the city.
For theworld.
Of the city.For the world.
RUN BGD · Belgrade
Built on Belgrade's courts, clubs and streets. Made for brands that play everywhere.
For over a decade RUN BGD has covered Belgrade's actual culture: the music, food, style, nightlife and everyday life the guidebooks skip. Years spent finding and vouching for the city's best places became a map. Producing our own content and events became an agency.
What we do
Four pillars. Every project sits in at least one.
Experience
Physical spaces, retail concepts, launch experiences and activations people actually turn up for.
Digital
Websites, stores and digital platforms. UX, design and development under one roof.
Culture
Community, partnerships and founder-led projects that give the work cultural weight.
Team & network
Core team
In-house strategy, design, content and production in Belgrade, working across time zones.
Specialist network
A vetted bench of directors, photographers, developers and producers, brought in project by project.
Lift & Launch
Our cross-border partner for market entry and business development. Joint work is credited as such on every case study.
We didn't just work on them.
We built them.
Alongside client work, these are the cultural brands, spaces and platforms we founded. Open one.
01RUN BGD
RUN BGD
Belgrade like a local: a city magazine, a curated map, a what’s-on calendar, an agency portfolio and a shop.
See the case ↗
02Cali Island
Cali Island
A live platform for a cannabis event concept: brands, drops, schedule and three After Hours nights.
See the case ↗
03Capital Card Convention
Capital Card Convention
An owned trading-card convention built from zero — by collectors, for collectors.
See the case ↗
04Onlygrams
Onlygrams
International brand development — packaging, retail, trade shows, market expansion.
See the case ↗
052fresh4yall
2fresh4yall
Our own retail brand.
Also founder-led · Bodega Berlin, Gin N Juice, Newclassic and moreAsk for the full story ↗
Start a project
Start a projectHave a project like this in mind?
Tell us what you're building. We read it and reply within two working days.
Not everything is public
Ask us for the rest.
Some of the work stays off the site. Send a line and we'll share it privately.
Let's build something from Belgrade.
Start a project
Tell us what you're building. The more you share, the sharper our first reply.
01
We read it and reply
Within two working days. A real answer, not a receipt.
02
A short call
Thirty minutes to pressure-test the idea, scope and timeline.
03
A scoped proposal
Fixed phases, fixed numbers, no surprises.
Sent. We read it and reply within two working days.
Studio
Belgrade, Serbia. Working with clients across Europe and the USA.
Reply time
Within two working days. A real answer, not a receipt.
Start a project
Start a projectHave a project like this in mind?
Tell us what you're building. We read it and reply within two working days.
Not everything is public
Ask us for the rest.
Some of the work stays off the site. Send a line and we'll share it privately.